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Marketing Manager

West Lafayette, IN 47906

Industry: Admin - Clerical Job Number: 200383 Branch: Lafayette

ProResources Professional Recruitment Division has partnered with an innovative Digital Agriculture company who is rapidly expanding its operations in the US. The company develops hardware, software, mobile applications, integration with ERP legacy systems and telecom carriers, creating value added solutions for digital agriculture. Are you inspired by challenges? Passionate about technology? If so, this could be a great opportunity for you! They are seeking a Marketing Manager to promote growth of business in the US. Excellent compensation/benefits package!

Shift and Compensation

-1st Shift, 8: 00am - 5: 00pm

-Pay depending on experience

Job Duties

-Oversee and promote a business, service, product or brand

-Following agriculture market trends, keeping a close relationship with key players, in order to anticipate changes in client's needs and priorities

-Developing the marketing strategy for the company in line with company objectives

-Supporting the COO with corporate presentations

-Organizing company conferences, trade shows, and major events

-Analyzing potential strategic partner relationships for company marketing

-Building brand awareness and positioning

-Directing, planning and coordinating marketing efforts

-Evaluating competitors

-Handling social media, public relation efforts, and content marketing

-Coordinating marketing campaigns with sales activities and working closely with R&D team assisting with new product launches

-Manage and improve lead generation campaigns, measuring results

-Overall responsibility for brand management and corporate identity

-Support Sales team with Sales presentations

-Creating a wide range of different marketing materials

Background Profile

-Bachelor's degree or master's degree in Marketing, Business Administration

-Ability to occasionally travel abroad

-Experience with creating a marketing campaign, marketing strategy, and marketing plan

-Experience organizing company conferences, trade shows, and major events

-Experience with online marketing, including social media, and content marketing

-Advanced communication skills
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